Ch. 15 Retailing

(Product, Place, Promotion, Presentation)

One of the only things that's missing from the Jordan Brand footwear & apparel empire is a retail store. Foot Locker's "House Of Hoops" store which is located on 268 West 125th Street in New York fills in that void with a very wide, extensive and exclusive variety of Air Jordans and other  footwear & apparel. This store is one of thee most famous stores known to all Air Jordan fans.  House Of Hoops is another retail chain store under Foot Locker's corporations which includes others stores such as Champ Sports, Lady Foot Locker,  Kids Foot Locker, Footaction USA and Eastbay.com.  There are a chain of House Of Hoops stores around the country.  The Jordan Brand's electronic retailing is a growing wider with each release.  Now instead of consumer's camping out in front of "House Of Hoops" or "Foot Locker" consumers can stay in the comfort of their own home and order straight from the companies website.  This also gives them a chance to read customer reviews on how well the shoes may be which may also lead them to purchase other items.

(Product, Place, Promotion, Presentation)

The "House Of Hoops" on 125th is a one floor store but it is very spacious.  Seen in the picture above and to the right are the four of the six P's (product, place, promotion, presentation) on display when you walk in the store. Shoe's and clothing are properly displayed to shoe sneaker fans this is the place to get your latest gear for the Jordan Brand . The last two P's (price and personnel) occurred when I was approached by a House Of Hoops referee who in the last picture below helped me with all the information I need to know about the Air Jordans from the price of the shoe which is on a sticker inside the shoes to the quickstrike limited edition.

(Price & Personnel)