Air Jordan
Since 1984 Michael Jordan has been a global phenom. He took the NBA by storm with his outrageous dunks but he took the world of sneakers by storm with the release of the Air Jordan's. The Jordan Brand is a shoe and athletic apparel company designed by Nike. The company's market orientation style personifies that buying this sneaker will make you more like Michael Jordan. This has led to billions of dollars in sales in revenue for the NBA legend. The Jordan Brand was the first sneaker brand to sell a sneaker for $100 dollars and 28 years later the pricey shoe goes for $160 plus tax. The sneaker is very popular among basketball fans and also fans of the sneaker culture. The Jordan Brand is Nike's most successful sneaker brand. The Jordan Brands mission statement "One Shoe. Three Flights" represents Michael Jordan himself as the shoes main endorser, the Jordan Brand as a business, and finally the legacy behind the shoe itself.
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