Wednesday, September 19, 2012

Ch. 3 - Ethics & Social Responsibility


The Jordan Brand has a program for the youth called "Wings for the Future" program.  The program is designed to help the youth with different programs for education, sports, creativity.  The professional athletes and youth that are apart of "Wings for the Future" program helps to rebuild refurbished basketball courts, classrooms and computer labs.  They also visit children's hospitals and put together basketball clinics for elementary students.  Students who are apart of the art and creativity program are given a chance to make murals for their school and they also get design tips from other artist. The "Wings for the Future" program is conducted all around the world throughout the year.

The Jordan Brand awards grants to teachers who teach grades 1-12 at disadvantaged schools.  The name of the grant is called "The Jordan Brand Fundamentals Program".  It awards $1 million dollars in grants to these schools.  Since 1999 "The Jordan Brand Fundamentals Program" has awarded more than $8 million in financial aid to public secondary school teachers.  Every winner of "The Jordan Brand Fundamentals Program" prove there worth everyday by being devoted to helping children succeed with a strong educational background.

The Jordan Brands code of ethics are deeply routed in Nike's tradition of bring about positive, systemic change for workers within there supply chain in the industry.  The cover workers protections as well as the companies environmental impact which there internal team enforces.

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