The year 1985 started with a shoe that would become a phenom for generations to come. The Jordan Brands Air Jordan shoe has been in every major shoe retailer like Foot Locker, Foot Action and local stores ever since. But its what Michael Jordan brought to the game of basketball that attracted people to the shoe. The popular 90's phrase "Be Like Mike" starred Michael Jordan in a .59 second Gatorade commercial doing all sorts of slam dunks in his Air Jordan shoes. The commercial also feature children and adults of all ethnicity's emulating the NBA superstars moves down to the sneakers, come on if you wanted to "Be Like Mike" you of course had to have a pair of his shoes to start the journey. The Jordan Brands target audience for there products as you can see in the photo above start from infants all the way up to adults and everyone in between. That's because the company is gearing everyone to "Be Like Mike" right out of the womb. The Jordan Brands marketing environment is also very diverse. Its not about what color or how tall or how much you weight. The Jordan Brand is marketed so everyone can try to "Be Like Mike".
After doing basic research on the internet from different sneaker blogs a popular tool the Jordan Brand added to there marketing environment was the release of retro Air Jordan's which are the Air Jordan's of the past. With these releases fan's of the Air Jordan sneaker young and old get a chance to purchase the shoes that help build the brand to what it is today. These releases are done periodically and with the use of the internet pictures, release information and discussions about the shoe add more hype and promotion to what ever shoe may be released at that time. A big problem that fan of the Jordan Brand have with the company is the continuous inflating price of the sneaker. Most people don't expect the retro sneakers to be as expensive as they are but none the less fans of the popular shoe continue to purchase them.
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