Wednesday, November 14, 2012

Ch. 10 Product Concepts

"One Shoe, Three Flight"

The production of the Air Jordan shoe revolutionized the world of sneakers forever.  They raised the bar when it comes to footwear. The Jordan Brand specializes in tow types of consumer products.  There first product of course is consumer products, when purchased Air Jordan's satisfy the personal wants of sneaker fans across the world.  These products come from general releases which occur throughout each month.  The second is specialty products which in the world of sneakers are called "Quick Strike" which means there are only a limited amount of products being sold in a limited amount of stores.  These shoes are the ones everyone wants and everyone search high and low for but only very few luck people have actual success with purchasing them.  

"Air Jordan 1-25"
Over the past 28 years the Jordan Brand has had a product line of 25 original sneakers.  Each sneaker is released in a variety of different colors with some colors more popular than others.  The Jordan Brand has also made product modifications to certain shoes. The picture on the right shows a product modification where six pair of Air Jordan shoes were put together to make one.  This shoe is called the "Six Rings" which gets its name from the six pair of Air Jordan's Michael Jordan wore when he won his six championships.


The Air Jordan Brand is represented by the logo above which is called the "Jumpman" the name came from the spectacular dunks Michael Jordan would do every game.  The Jordan Brand owns the exclusive right to the Jumpman logo.  This logo is the persuasive logo put on each shoe and sneaker box which indicates you brought an official pair of Air Jordans.  

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