Thursday, November 1, 2012

Ch. 18 Sales Promotion and Personal Selling


https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq8TXEUdwwq_uUIOuh-zXICyDTcppFFcEgIAcxc7FYoeGW4e7Yzrml0xVCt3nB9B15jIckBk1yaRHf3eFItuBDodzqRaQay8rdy-u5QQOnKlEsY5crcblpyzwQ-1yJZFZhumyfFyUf_rWb/s1600/air-jordan-11-bred-tt-cdp-2-717061.jpg

The Jordan Brand is a world renown shoe and apparel company that has been around for 28 years.  Unfortunately for fans and consumers of the shoes they have never offered any coupons for money off your purchase or rebates for your purchase.  In a sense they just take our money and tell us to have a nice day.  Now although they don't offer any physical samples for consumers they do show consumers samples of future products that are coming out soon.  These type of samples give consumers a chance to see the latest shoe that will hit the market in the months to come.  The only time there are consumer sales promotions is through the actual retailer who sells the shoes mark the price down.  Even with these negative factors the Air Jordan still manage to sell out when they are released.  A lot of the Jordan Brands sales come from there online sales promotion.  The Jordan Brand release photo's and potential release dates which add more excitement for fans and consumers.  This builds up a bigger buzz for the next release.  The price for these shoe's go up every year, from last year's $160 to the $175 price that stands today but the shoe's still sell out within hours of it release.          


 With a bunch of retro Air Jordan slated to be released in the next couple months the Jordan Brand will be raking in a bunch of sales.  As long as fans and consumers still demand retro releases to be made the Jordan Brand will continue to profit because these are thee most popular basketball shoe's to ever be made.

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