In 1984 a young Michael Jordan signed a sneaker contract with Nike, this started there new product "Air Jordan". Before he signed the contract Michael Jordan had never wore a pair of Nike's. Nike teamed up with designer Tinker Hatfield to design & develop 15 out of the 23 Air Jordan's that have been released. Through his product development (which can be seen in the picture above) the Jordan Brand has gone on to be Nike's biggest and most profitable brand ever. The picture above shoes the Air Jordan 11's which are the Jordan Brands most popular shoe. As you can see the Jordan brand had to do a lot of brainstorming and screening to get the shoe to its perfect form.
The development of this sneaker was very innovative because it was the first sneaker of its kind to have patent leather on it. Fans looked at the sneaker as if it were a futuristic sneaker. It was a hit among sneaker fans. The commercial the Jordan Brand created for the shoe was Michael Jordan dunking on a 100ft rim. This commercial symbolized the Air Jordan 11's as another shoe that will make you fly even higher. With the re-release the this shoe different Blog sites have been getting sneaker fans excited. Showing different pictures of the shoe give the release date and even the price which inflated from $160 to $180. But the price hike wont stop sneaker fans from lining up for the new release.
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