The Jordan Brand is one of the most promoted shoe and apparel companies in the world. There promotional strategy consist of signing different star athletes from different sports to endorse there products. The picture above shoes Miami Heat superstar basketball play Dwayne Wade who use to be apart of the Jordan Brand on the front cover of Slam magazine which is a premier basketball and shoe magazine. One of the Jordan Brands biggest competitive advantage is that the greatest basketball player owns the company. When ever the new NBA season would start he would be sporting a new pair of Air Jordan's This would have fans of all sorts lined up at sneakers stores ready to by the latest installment in the Jordan Brand. They advertise most of there newest release on the internet to different sneaker blog sites. The Jordan Brand receives a lot of publicity from the news about people camping out overnight for new Air Jordans to be released. This boost the companies popularity and makes more people want to buy into the brand. This year the Jordan Brands new tagline is "One Shoe, Three Flights". This stand for one shoe which is the Jordan shoe and three flight which is quickness, air and explosiveness. These are the attributes that Jordan showed each game. The more people talk about the Jordan shoes on different shoe websites the more hype surrounds the new shoes. This makes more people want to buy the newest shoes which are released every Saturday.
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